Last week I was in one of the Todo Moda stores learning about the new spring-summer collection, which this time includes different lines, inspired by its classic style and a new proposal for different styles and ages. In this post, I tell you more about the proposal.
Called “It’s your world”, Todo Moda’s new Spring Summer 2022 campaign is inspired by a more inclusive world without stereotypes.
Launched with the purpose of inspiring all generations to be protagonists of their lives, “It’s your world” focuses on four different worlds or personalities: botanical, art, gammer and active.
Regarding design, textures, colors and trends, this new campaign has four main trends: Clarity, New Myths, Mystic Order and Trendy.
The Con Claridad trend is committed to beauty, innovation and the opportunity to live with less. It is characterized by timeless designs, reimagined classics and long-term use with a focus on sustainable solutions. The trends #cuerosoft and #puffy become totally protagonists.
For its part, Nuevos Mitos represents the connection with nature through textures, color and exploration. Its focus is on crafts and the reuse of materials. It should be noted that the accessories of this trend are based on timeless vintage styles, folk themes and utilitarian designs.
Mystic Order mixes reality and fantasy with a surreal approach, focusing on the growing interest in the mystical and spiritual. The cosmic and the materials for night use gain strength in this third trend.
Trendy is the latest trend, characterized by play, textures and renewed colors, pastels and acids. The quintessential print of this trend are hearts, but renewed and rebellious.