Calvin Klein announced Jung Kook, singer, songwriter and member of BTS, as a global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.
The singer makes his debut for the brand in a new campaign wearing the brand’s Spring 2023 collections. Photographed by Park Jong Ha, the campaign captures him in new looks, including our 90s denim jeans and bodysuit, Relaxed Fit denim shirt, denim jacket oversized and the relaxed fit standard logo crew neck tee.
Commenting on the announcement, Jonathan Bottomley, Calvin Klein’s Director of Global Marketing, said they pride themselves on identifying globally relevant talent whose cultural impact and values align with ours. «Jung Kook is one of the most popular artists in the world; he possesses an incredible ability to connect with international audiences through his music and his style. We are lucky and excited to have him join the Calvin Klein team »ended.
For his part, Jung Kook said “I have been a fan of Calvin Klein for a long time, and I am delighted to be their new global ambassador. This partnership is very special, as the Calvin Klein heritage and brand values resonate with me. My music is the way I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I am incredibly excited for people to see a new side of me in this first campaign for the brand.”.
PHOTO / VIDEO: Park Jong Ha