PUMA has just announced the launch of a capsule collection with Dua Lipa called “Flutur”. This ’90s-inspired four-piece capsule will go on sale Saturday, December 18.
The collaboration features a new logo that is symbolic of the partnership, uniting Dua’s name and the PUMA Formstrip that transforms into an iridescent butterfly.
“For me, butterflies are more than just beautiful creatures, they represent so much, such as transformation, hope and metamorphosis, during this last year the butterfly has become especially symbolic and meaningful to me”said Dua Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay tribute to my heritage and at the same time celebrate this new beginning with PUMA.”.
The iridescent logo is the centerpiece of the capsule, predominantly featured in easy-to-wear silhouettes that include black and white t-shirts, as well as an oversized black hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of the brand’s favorite sneakers.
“It was important to Dua to launch basic pieces that would complement any wardrobe. She knew what she wanted and she brought those ideas to the table.”says María José Valdés, General Manager of the PUMA Sportstyle Business Unit.” This capsule is just a preview of what’s to come next year, we’ve been working day and night with Dua to bring all of her ideas to life. It has been a pleasure working with her, she really is a style icon.”
The PUMA x Dua Lipa “Flutur” capsule will launch globally this coming Saturday, December 18 on PUMA.com.