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Saying “bye” to the toxic on the skin and preparing for a renewed, healthy and pleasant experience is the essence of Think Clean. It is our gateway to the concept of “clean beauty” in Isadora. Her differential is to offer products free of harmful chemical substances for the skin and the environment. An opportunity for care and beauty that transcends everyday experience.
“This line is a sample of the strong commitment to the development of products that allow us to continue advancing in our sustainability objectives as a company, and also with our relationship with our community, because we offer renewed products that protect the skin by providing a unique experience and personalized without using harmful ingredients”highlighted Lucila Magrans, Category Manager Beauty & make up Isadora.
The line is based on new technologies for the development of products, which allow, for example, to achieve innovative facial masks, made from a hydrogel composed of biocellulose, which can biodegrade in 14 days under composting conditions, due to its high component of water. The other materials biodegrade in 45 days, and are also compostable.
Think Clean is free of sulfates, parabens, and phthalates, and they have allergen free fragrances. That is supported by the “forever list” slogan, which consists of detecting harmful components to avoid them and replace them with cosmetic formulations that use safe ingredients and even in many cases natural ones, and this implies investing in the health of people and the environment . In some cases they are also free of alcohols, silicones, mineral oils and plastic materials.
CLEAN BEAUTY, HEALTHY LIFE AT YOUR FINGERTIPS
Hand in hand with the line, the brand presents a new web page where it delves into the concept of “clean beauty”, a healthy practice for the skin that is at the same time a responsible way of living in the world, without using cruel products with animals or that are polluting. The community can also access the information from a QR code that they will find in the stores, so as not to miss any tips and implement responsible care for the skin and the ecosystem. That is, more than ever, say #nomasrelacionestoxicas.
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