Digital signage is not a trend. Digital signage is as cheap as the cheapest TV because China is churning them out like vendors churning out ice cream cones on sunny beaches. Oddly enough, digital signage has gained a huge foothold in modern society, yet it’s barely noticed because it’s happening so slowly.
We saw menus move from illuminated signs to digital signs, we saw the adoption of standing menus, standing maps and kiosk ads without really realizing how well they integrated into real life. Thanks to digital signage, venue branding has been revolutionized, and it’s happening so small that almost no one notices.
Online and offline collaboration
Online commerce, booking and information gathering are important parts of the purchasing consumer experience, and companies are always looking for ways to bring the two together to achieve common goals. Digital signage has come a long way in solving this problem. From digital maps transmitted to mobile phones for instant location checks, to digital signage pop-ups and advertisements generated in your app based on your location in the venue.
tell me what you got
The trend is quietly fueled by legal striptease and brothel districts in places like the UK, Amsterdam, Greece and even the US state of Nevada. It consists of digital signage showing the interior of the agency and some sexy but respectable images of the men and women inside.
The trick is to make things look a little sexy while still casting doubt on what’s going on inside. Cleverly crafted digital signage ads do a great job of this, and we’re seeing this sort of thing outside of regular nightclubs and especially private theaters these days.
Branding just got easier
When something is easy, more people will try it. As digital signage becomes more popular and there is more investment and research in the industry, the act of posting a “working” digital sign becomes easier. They are easier to set up, easier to install software, and easier to operate.company like Kitcast.tv Here comes the Microsoft of digital signatures, and suddenly anyone with a cheap TV can easily create a digital signature.
uninterrupted dissemination of information
The easiest way to program someone is to provide your message in between the messages they want. Instagram may be the king of consumer programming. Every three or four posts is an ad, but they look like normal posts. We’ve gotten so used to seeing them interspersed with our desired content that we don’t notice them. Then, all of a sudden, we see their products elsewhere and we feel like we know the brand. Digital signage can provide a similar experience.
Instead of posters displaying your brand principles, you can showcase distraction-free videos and PowerPoint presentations on digital signage. If your message is relevant to your core selling points, then you can let drip marketing do the rest.
diverse tools
Modern digital signage can be used for almost anything. They are multi-purpose tools. You can use them to show people which seats are reserved and which are not. You can show off your show schedule or show people what shows are coming up. Showcase your prices and discounts, or just drive people to the restroom. Show people where the bar is at halftime, and where the parking lot is at the end of the show.
Let people know where they can drop off their coats and bags, or where they can find discounted refreshments if they show their Gold Card or show their plane ticket. People can even choose their menu items through the digital signage, or let them pick items from the signage and have it delivered to their home when they arrive.