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After several months of isolation, homemade dyes and improvised cuts, the return to the salon was salvation for all hairdressing lovers. This 2020 was loaded with unexpected events and new challenges, which required adapting and innovating. L’Oreal Professionnel this year it presented a new version of a year-end celebration, where the latest developments in the world of hair were revealed.
The latest trends in hair care were revealed at the event. What are the trends this summer? What’s the latest in treatment innovation? How is the technology behind the products of the expert brand in professional hair care?
TRENDS IN CUTS
What is the difference between fashion and trend? Fashion is what is happening right now, and trends are what is to come, where the styles are heading. After years of structured and rigid bobs, similar to bobs, the style of the moment is to break that hard fashion and transform it into something playful with more movement, in layers. This is called a SHAG cut.
Instead, the trend is leaning towards something even more daring and challenging: the MULLET cut, a micro trend that not everyone is encouraged by but which is gaining more and more followers. This cut stands out for being very short at the height of the ears, disheveled and a little longer at the nape of the neck. Its main pioneer: Ursula Corberó. The ideal cut for those looking for something new, a different look.
COLOR TRENDS
BACK TO COOL: The most requested service, according to experts. The “neutralization” is to say to return to the cold colors neutralizing those undesired tones such as orange or reddish. It is about returning to neutral colors, which are also accompanied by a FRAMING, a style that frames the face to give it light.
CONTRAST HAIR: Although the classic natural effect of balayage (the sweep of light colors), you want to give it more contrast. It consists of clarifying certain strategic areas (front, side or neck) divided into localized sections, generating a contrast of colors. It can be one side only to generate a contrast asymmetry on one side. The advantage of contrast is that it offers options for the less daring, (with different levels of contrast) to achieve a contrasting look that is not too noticeable.
FRENCH BALAYAGE: It comes from the most requested discoloration, the BALAYAGE. Within that style, L’Oréal Professionnel reinvented and created the FRENCH BALAYAGE, which is a classic balayage but more sophisticated and natural. What this style is looking for is not a very high contrast, with sections of light at strategic points to provide natural clarity. Here, the important thing is that light coexists with darkness, that someone with brown hair coexists with lighter sections.
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